Male grooming is booming thanks to celebrity endorsements

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The trend for male grooming has grown hugely over the last few years. Not so long ago most men would have laughed at the idea of having a ‘beauty’ routine or doing any more for their skin than just having a quick wash and a shave in the mornings. But things are changing fast.

Thanks to so many high profile male celebrities now admitting that they keep themselves looking good by using beauty products regularly, more and more men are starting to accept that they too could stand to benefit from a little bit of pampering. The male grooming industry has grown by 800 per cent over the last seven years. Men who would previously have laughed at the idea of usign moisturiser or having a facial are deciding it’s time to give it a go.

The stigma attached to men who pay too much attention to their appearance is shifting thanks to popular celebrities like David Beckham putting their names behind these products and openly admitting that they use them regularly. The fact that these celebrities are not only actors or models but footballers and sports stars as well makes it more accessible to a lot of men who look up to them and think that if it’s ok for their favourite footballers to do it, it’s ok for them too.

Since men have started shopping around more for skin products, the range of products available has grown and grown. Where once men’s products might have included a bit of shaving gel, aftershave and deodorant, brands like Dermalogica and Nickel are now making as wide a range of creams and potions as many women’s cosmetic companies. Anti-wrinkle and eye creams, pre and post shave oils and even makeup developed especially for men’s skin are becoming more and more popular. And for men who aren’t quite ready for all that yet, Men-U offer a great selection of more classic products to make shaving easier on the skin.

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